Overview
Meltwater Newsletter is a high-frequency touchpoint for marketing and communications teams. Originally a static reporting tool, it was redefined as an AI-assisted engagement system—enabling scalable creation, intelligent prioritization, and faster decisions.
Achievement
Led the end-to-end transformation of the newsletter creation architecture—flattening workflows, integrating AI-assisted curation, and building an AI-ready modular system. Delivered +53% CES, reduced creation time, and established the foundation for scalable intelligence integration.
Type
Work Project (Released Project)
Team
Product Manager (1)
Developer Team (4) User Researcher (1)
Time
2025Q4 (4 Weeks)
My Role
Product Designer
Product Preview
1. Strategic Context: Why this surface mattered to business
“I need to move faster without missing what matters.”
On average, users spent 1.5 hours daily curating each newsletter—time lost to manual scanning and assembly.
2. Structural Diagnosis: What was broken at system level
3. Reframing: How I redefined the role of this system
4. System Architecture Shift: Before → After
