Overview
Organize your browser tabs and regain elegance with Sortify -- the simple and super-fast tool to help you rearrange tabs and let you focus on what you are working on.
Achievement
Sortify just lunched 2 months and it already has 14,191 users, almost 5 stars in the chrome web store.
Role
As a product designer, I conducted user interviews, created prototyping & testing, developed interaction & interface design. Collaborated with product manager, marketing team and developer team to iterate product and increase download rate.
“Sometimes, My Opened Tabs Make Me Feel Frustrated.
When I was suffering online, I just opened a lot of websites and enjoyed exciting content without thinking. However, after opening around 30 tabs, it's inconvenient for me to find the one I need and organize them.
"How Can I Organize The Opened Website Effectively? "
Two kind of roles in Sortify
Requester
Goal: They want to get more detailed information to make a better decision.
Input location and request for a LIVE video in BOGO
Streamer
Goal: They want to make money anytime everywhere and have fun!
Input location and request for a LIVE video in BOGO
Let’s Meet Nancy, A Sortify User
Jesse is a 29 years old Project Manager who works for Google. He travels a lot and always spent plenty of time to check information about the airport to plan his traveling. With BOGO, Jesse requests a LIVE video through fingertips to got a smart plan.
Use User Research To Guide The Product Direction ( User Research )
After interviewing over ten people who opened over 30 tabs in one browser and observing them, finish the tasks to understand the user's behaviors and what're their real pain points.
Three User Research Insights Help To Make Design Decisions
Redefine Problem And Ask How Might We Questions To Brainstorm Initial Ideas And Solutions ( Ideation )
“ How To Organize Unlimited Contents In Limited Space? "
Three different spaces could be utilized to improve the user's experience
Brainstorm Initial Ideas And Conduct Usability Test To Validate It
Three User Research Insights Help To Make Design Decisions
Based on user research and competitive analysis, I decided to include the following features that provide the most value to users in the MVP:
Use Strategies To Help Users Maximize Valuable Information ( Design Decisions )
Reflections
This is an idea that I've always felt passionate about, and I gave myself about three months to work on. I had fun during the process. Three main lessons I learned from this project are:
Empathy is the most powerful tool for designers, consider human factors to enhance the design.
Never be afraid of change, especially when you get to have a better solution.
Visual design is a crucial part of the overall experience, make it looks more comfortable for the users during your whole design.