Overview
Weee! is a Fremont, California-based tech startup that offers an online grocery site and app for Asian specialty products and staples. The company specializes in the fields of eCommerce, grocery delivery, social commerce, retail, and Asian grocery.
Helping for discount as one of the most important feature on Weee! generates over XX% of total revenue.
Role
In this project, I focus on the growing mobile users and increase the revenue. I take ownership for the product and collaborate with the Product Manager, Developer Team.
Achieved
As the past 3 months, this redesign XXXXXXX
Product Preview
What is “Share your Order” ?
What if you could share your oder with your friends? And they can get a great discount if they purchase the similar items you bought! Meanwhile, you could get a bonus from the company. How exiting it is! As a social based e-commerce company, over 40% of our users play this game with others, it’s fun, engaging, and nurturing relationships with others.
Why we need to redesign “Share Your Order” ?
“Observe the Data“
After COVID-19, Weee! has a 700% YoY growth. However, the Order sharing has a drop down. According to the date, the sharing rate for first time users and second time users decrease, especially the for the English Speaker Users. The scope for this redesign is:
Increase Share View Visitors / Sharers
Increase Follow buy orders
Increase English Speaker Users to Share Order
Update the New Design Style
How do I get there?
“Listen to The Users“
Five C Design Principle
I used my Five C Principle ( which I learned from my design experience ) to help me to ship the products, and you can find more details about this concept here
I’d like to share three things I learned here here.
Put your foot in the others shoes
12% of the Chinese users of 75.8% change their language to share
Also increase 45%-76% in the detail page, 45%-76% in referral page, and conversion rate page from 55% to 87%, total : 98%
2. More accurate information and clear CTA
Click rate increase from 42%-56% which is over 20%
3. Easy and engaging for the user to involve
Reflections
This is an idea that I've always felt passionate about, and I gave myself about three months to work on. I had fun during the process. Three main lessons I learned from this project are:
The sky is the limit, but with technology and time constraints, I learned to prioritize features that provide the most value to users;
Consider human factors to enhance the UX: the "fat finger" problem, Fitts' Law;
Visual design is a crucial part of the overall experience, especially when the function of the app is heavily dependent on the information hierarchy and legibility of the content.