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Overview

ClassPass is a monthly subscription service that provides you with access to tens of thousands of different studios, gyms, and wellness offerings in over 2,500 cities worldwide.

Role

As a product design, I collaborate with the Product Manager, Director of Engineer, Marketing lead, and another graphic designer in China.

Achieved

In the past six months, I redesign the ClassPass Chine, create new features, and establish the design system.

 

Let’s Meet Tracy, A ClassPass User

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Product Preview ( Before VS After )

 
 

How do I get there?

“Solve the Problems First“

When I joined the ClassPass China, they already launched the product for two months; however, it only has the MVP features and many problems. I used Product ThinkingUser Research Methods, Competitive Analysis, and Team Working Skills to address these problems.

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Five C Design Principle

I used my Five C Principle ( which I learned from my design experience ) to help me to ship the products, and you can find more details about this principle here.

 

I’d like to share three things I learned here here.

  1. Listening to the Users First ( Payment Page Redesign )

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2. Reduce The Efforts, Increase The Users ( Referral Experience )

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2. Great design is a consistent design

 
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Reflections

This is an idea that I've always felt passionate about, and I gave myself about three months to work on. I had fun during the process. Three main lessons I learned from this project are:

  • The sky is the limit, but with technology and time constraints, I learned to prioritize features that provide the most value to users;

  • Consider human factors to enhance the UX: the "fat finger" problem, Fitts' Law;

  • Visual design is a crucial part of the overall experience, especially when the function of the app is heavily dependent on the information hierarchy and legibility of the content.

 

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